Australian Mutual Bank - Visa Credit Card

The customers of this target market are likely to have the following objectives, needs and financial situation for this product:

Objectives

Consumers seeking a credit card with the following features:

• flexibility in the way funds can be transacted
• ability to withdraw cash from the credit card via a cash advance
• ability to access internet banking, mobile app banking and banking in branch
• no application fee, annual fee or monthly fee.

Needs

Consumers who need:

• a revolving credit facility, with a convenient way to make payments and access cash using the card attached to the facility
• the ability to use a credit card for everyday spending and large household purchases
• discounted introductory rate (available for six months from the date of the Letter of Offer)
• discounted balance transfer rate (available for six months from the date of the Letter of Offer)
• only standard fees relating to particular transactions or events (such as late payment fees) to apply
• access to minimum repayments.

Financial Situation

Consumers who:

• meet TMBL’s credit assessment requirements which include the capacity to service the credit facility without substantial hardship
• maintain a regular income
• can afford the higher interest rates applicable to revolving credit facility like a credit card.